We don't coach kendo, we coach people. But sometimes we coach like confused raccoons. Let's talk about that...

You run sessions that look great—sharp drills, solid effort—so why does progress still flatline? This post breaks down the small coaching shifts that keep students engaged, reps meaningful, and learning actually happening. One of them is a tool I never leave home without...


The Psychology Behind Strong Dojo Culture

The Psychology Behind Strong Dojo Culture

People don’t *usually leave the dojo because of the training—they leave because the culture stops meeting their psychological needs. This post breaks down the science behind strong dojo culture, and what you can do to keep students coming back.

3 Essential Elements of a Strong Dojo Culture

3 Essential Elements of a Strong Dojo Culture

A strong dojo culture can't rely on talent or tradition—it also needs contribution, recognition, and trust. This post breaks down the 3 essential elements that keep clubs thriving even when numbers dip and life gets messy.

Simple Kendo Coaching Strategies for Faster Progress

Simple Kendo Coaching Strategies for Faster Progress

Even solid training can lead to stalled progress if your drills lack context, decision-making, or stakes. This post lays out simple, effective coaching tweaks to keep students engaged and improving—without reinventing your session plan.

The Quiet Ways We Sabotage Our Clubs

The Quiet Ways We Sabotage Our Clubs

Dojo culture doesn’t collapse overnight—it corrodes through habits we stop noticing. This post explores the quiet ways coaching habits shape (and sometimes sabotage) our clubs, and how we can build better ones.

The Science of Coaching for Growth

The Science of Coaching for Growth

Coaching isn’t just about fixing flaws—it’s about fuelling who your students want to become. Backed by neuroscience, this post shows how shifting your focus can drive deeper, longer-lasting growth in your dojo.